For the children of the sea, and for the ocean. For the ones who live and die by the sea. For the ones, there is no greater joy than the journey, the game, and the lifestyle. For the everyday and the occasional fisherman. For the ones dreaming and doing it. For the love and joy of fishing. And for the gift the sea and ocean that keeps us giving.

Because it is our life, and our livelihood. Because it is our habitat and our lifeblood. The one thing that unites us all. For the love of the sea.

Collections

Performance Hoodies

High-performance apparel designed to provide advanced sun protection with UP50+, maximum sun... 

Board Shorts

Built to withstand long days on the water, our board shorts feature... 

  • Designed by Maldivian

    Designs are inspired by the diverse marine fauna of the Maldives. We truely are masmerized by the vibrant colors and designs of nature.